MRKTG101

Fundamentals of Successful Marketing

2019

15

100

A Trimester, B Trimester, C Trimester, and other teaching periods

Hamilton, Tauranga, Hangzhou City University, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations
19A (HAM)
Paper outline 		A Trimester :
25 Feb 2019 - 23 Jun 2019 		Hamilton On-campus 50% internal assessment, 50% examinations
19A (TGA)
Paper outline 		A Trimester :
25 Feb 2019 - 23 Jun 2019 		Tauranga On-campus 50% internal assessment, 50% examinations
19B (HAM)
Paper outline 		B Trimester :
08 Jul 2019 - 03 Nov 2019 		Hamilton On-campus 50% internal assessment, 50% examinations
19C (ZUC)
Paper outline 		C Trimester :
09 Sep 2019 - 19 Jan 2020 		Hangzhou City University, Hangzhou China On-campus 100% internal assessment
19S (HAM)
Paper outline 		03 Jan 2019 - 17 Feb 2019 Hamilton On-campus 50% internal assessment, 50% examinations

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures

19A (HAM) 19A (TGA) 19B (HAM) 19S (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM - Feb 25 - Jun 2
Lecture 2 Fri 1:00 PM - 3:00 PM MSB.1.04, Hamilton Mar 1 - Jun 2
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 1:00 PM TCBD.3.05, Tauranga Feb 25 - Jun 2
Lecture 2 Wed 2:00 PM - 4:00 PM TCBD.2.08, Tauranga Feb 27 - Jun 2
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Tue 3:00 PM - 5:00 PM - Jul 9 - Oct 13
Lecture 2 Thur 11:00 AM - 1:00 PM - Jul 11 - Oct 13
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 9:00 AM - 1:00 PM - Jan 7 - Feb 17
Lecture 2 Fri 9:00 AM - 1:00 PM MSB.1.20, Hamilton Jan 4 - Feb 10
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
19A (HAM) $824
19A (TGA) $824
19B (HAM) $824
19C (ZUC) $824
19S (HAM) $824

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
19A (HAM) $3,566
19A (TGA) $3,566
19B (HAM) $3,566
19C (ZUC) $3,566
19S (HAM) $3,566

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Strategic Management

Marketing

Tourism and Hospitality Management

Public Relations

Disciplinary Foundation Papers

Human Resource Management

Additional information

  • Paper details current as of 31 May 2024 23:33pm
  • Indicative fees current as of 24 Dec 2024 01:20am